Things are always changing

Mad Macs Communications + Graphics is now producing the Canadian Edition of Grassroots Motorsports Magazine. In a press release (see below) dated in August of 2004 outlining the details of the Canadian magazine were announced. We are extremely proud to be a member of the GRM team and look forward to producing a fine quality magazine that Canadian Motorsports enthusiasts will be proud of.

Motorsport Marketing Inc., publisher of Grassroots Motorsports Magazine, in Ormond Beach, FL. has appointed Podium Media Group Inc., Ashburn, ON the magazine’s new exclusive Canadian licensee to publish the Canadian Edition within every issue of the magazine beginning with the November 2004 issue. From Road Racing, Performance Rally, Solo, Ice, Vintage and Drifting to the grassroots Club scene, the Canadian Edition will serve the interests of autosport enthusiasts eight times per year.

Canadian subscribers of Grassroots Motorsports Magazine (GRM), now typically 180 + page issues, will receive the Canadian Edition bound into their subscription copies at no extra cost. The Canadian Edition will also be included in all Canadian newsstand copies. Companies will be able to advertise in either the North American circulated magazine or just the Canadian Edition.

Tim Suddard, GRM Publisher and MMI owner is excited by the agreement. “We’ve been wanting to cover more of the grassroots scene in Canada for a while now and our licensing deal with Podium is a neat way for us to do this. By going this route we’ll deliver a better product to existing readers and tap into the pent up interest in GRM magazine in a home-grown Canadian style”.

The Canadian Edition fills an interesting void in the Canadian motorsport and sports car enthusiast community. By teaming up with GRM, Podium can now offer Canadians the superlative package of pertinent and reliable technical editorial features, coverage of the US autosport scene, that GRM is widely known for, and now ongoing coverage of the autosport scene in Canada with fascinating stories about Canadians and their sports cars.

No less than 5,000 copies of the new Grassroots Motorsports Canadian Editions (GRM-CE) will be distributed initially per issue with a goal to reach 10,000 copies by 2005. In addition to maintaining GRM’s existing Canadian subscription and newsstand circulation of the just turned 20 year old hard-core sports car magazine, Podium Media Group will undergo an aggressive event marketing strategy to reach enthusiasts at club events and at the tracks, commencing immediately. Advertising in this exciting new publication will offer companies new and unique exposure and access to sports car enthusiast consumers across Canada.
GRM-CE will also be actively involved in co-marketing promotions with Canada’s ASN affiliated provincial motorsport sanctioning bodies, encompassing over 60 specialized clubs and upwards of 10,000 members, competitors and enthusiasts as well as competition license and advanced driving schools, lapping clubs, specific marque owners-clubs and retail distribution at Pro-Racing events across Canada throughout the year.

Podium will also invite contributions from representatives of provincial sanctioning bodies and regional clubs as well as enthusiasts across Canada to build a network of grassroots correspondents to cover activities in all parts of Canada.

The Grassroots Motorsports Magazine Canadian web-site, www.grmcanada.com will serve as a portal for the Canadian sports car scene as well as be the easy link to all of the departments and features at www.grassrootsmotorports.com.